Towards Better Choices
We develop food solutions that meet our customers’ needs while also helping create a more sustainable future for us and future generations. Food is being produced and consumed faster than ever before, which is why responsibility plays a growing role in purchasing decisions. For us, responsibility is an integral part of our strategy and is reflected in everything we do – from leadership and production to product development and technology.
Society & Economy
We are committed to:
- Investments
- Job creation, tax payments
- Shareholder dividend benefits
- Production facilities in Pyhäntä and Kokkola
- Employing local producers
- Supporting entrepreneurs in our supply chains
Products
We focus on:
- Preferring domestic raw materials
- Utilizing local suppliers
- Procurement targeted to production needs
- A broad product range
- Packaging suited to actual use
- Controlled production
- Ensuring product safety
People
We emphasize:
- Investments in and valuing a motivated workforce
- Commitment to our corporate culture
- Developing organizational practices
- Supervising working conditions
Enviroment
We aim for:
- Justified use of packaging materials
- Carbon footprint data to support product comparison and climate action
- More environmentally sound energy and water solutions

Our Strategy
“So that a better tomorrow is on our plates today”
Our services and food products address critical industry needs and help solve social and environmental responsibility challenges. We develop our operations and new food solutions based on the needs of the industry and our customers. Our development work is guided by agility, user-friendliness, good taste, nutrition, and sustainable development. Through our operations, we ensure food service that is sustainable now and in the future.
We are Feelia…
Our mission is to provide future food solutions with a passion for good food, and our goal is to transform the market and enable cost-efficient and versatile options delivered with quality and responsibility every day. Our values are growth-oriented mindset, enthusiasm, responsibility, and appreciation.

Climate Roadmap
Start Year
- Identifying climate impacts of our own operations (Scope 1, 2, 3)
2022–2030
- Energy savings
- Preventing waste
- Enhancing recycling
2025–2030
- Carbon sequestration
- Partnerships
Goals
- A company that is carbon neutral through carbon sequestration
- A carbon-neutral supply chain